BMW Motorrad Remains at the Top in 2025
BMW Motorrad has delivered another powerhouse performance in 2025, surpassing 200,000 motorcycles sold globally for the fourth consecutive year.
A total of 202,563 motorcycles were delivered to customers worldwide, reinforcing BMW Motorrad’s position as a global leader in the premium motorcycle segment.
This result reflects one thing clearly: demand for BMW Motorrad remains exceptionally strong.
Performing Strongly in a Challenging Market
2025 was not an easy year for the motorcycle industry.
With global declines in the over-500cc segment, volatile market conditions, regulatory pressures, pricing competition and new customs rules, the landscape was anything but simple.
Yet BMW Motorrad delivered a solid result — and in many markets, a record-breaking one.
Italy, Spain, Japan, Australia, Portugal, Canada, Malaysia and the Netherlands all achieved their best-ever sales results.
December alone saw 15,109 motorcycles sold, making it the third-best December in BMW Motorrad history
Europe Leads the Charge
Europe once again proved to be a stronghold for BMW Motorrad, with 118,814 motorcycles sold across the region.
Germany remains the brand’s single strongest market globally, recording 25,516 units, followed by:
- France – 19,019
- Italy – 16,692
- Spain – 14,005
Central Europe also reached a new high, with 12,248 motorcycles sold.
Global Strength Beyond Europe
Key international markets made major contributions to the overall success:
- USA – 14,869 units
- Brazil – 14,488 units
- China – 10,555 units
Despite restrictions in some regions, BMW Motorrad continued to perform strongly across multiple continents.
Product Strength Drives Success
A major contributor to 2025’s performance was the strength and breadth of the model range.
New launches such as the BMW R 1300 RT, BMW R 1300 R, and BMW R 1300 RS were met with immediate enthusiasm.
The BMW R 1300 GS Adventure continued its strong performance, while the new BMW R 12 G/S, powered by its iconic air/oil-cooled boxer engine, exceeded expectations in its launch year.
The Top-Selling Models
The highest-volume models globally were:
- BMW R 1300 GS Adventure – 33,570 units
- BMW R 1300 GS – 32,555 units
- BMW S 1000 RR – 11,643 units
Adventure and performance continue to define the brand’s global appeal.
Strong Performance Across All Segments
The middleweight segment saw impressive growth, reaching 41,166 sales, led by the:
- BMW F 800 GS
- BMW F 900 R
- BMW F 900 GS
- Urban mobility also impressed, with the C 400 GT, C 400 X, and fully electric CE 04 and CE 02 achieving over 18,400 sales combined.
In the high-performance category, the S-series four-cylinder models delivered 20,859 units, rising to 28,408 units when including the BMW M 1000 R, BMW M 1000 RR and BMW M 1000 XR.
Looking Ahead to 2026
BMW Motorrad enters 2026 with confidence and momentum.
With the upcoming market launch of the BMW F 450 GS in spring and the BMW Motorrad International GS Trophy taking place in Romania in autumn, the year ahead promises innovation, adventure and continued growth.
The objective remains clear: strengthen global leadership in the premium motorcycle segment and continue delivering motorcycles that inspire riders worldwide.
If you would like to know more about any of the information in this article, contact our sales team today!