The small SUV was awarded the prestigious title of European Car of The Year at an event on the eve of the Geneva Motor Show. The final took place where a jury of 60 journalists from 23 countries across Europe cast their votes. The jury members reviewed a number of attributes from the list of seven finalists; the criteria included; design, comfort, safety, economy, handling, performance, functionality, environmental requirements, driver satisfaction, and price.
According to Håkan Samuelsson, President and CEO of Volvo Cars;
"Winning this award with our new XC40 is perfect timing,” “Volvo now has three globally available SUVs in its range for the first time. The XC40 will be a strong contributor to further growth, taking us into a new and fast-growing small SUV segment.”
With safety and functionality being two of the criteria that were judged by the panel; Volvo Cars’ Pilot Assist system, City Safety, Run-off Road Protection and Mitigation, Cross Traffic Alert with brake support, and the 360° camera that helps drivers manoeuvre their car into tight parking space were some of the benefits included in the stylish crossover.
The XC40 also offers ingenious interior design and storage ideas, with more functional storage space in the doors and under the seats, a special space for phones (including inductive charging), a foldout hook for small bags, plus a removable waste bin in the tunnel console.
In 2017, Volvo Cars announced their commitment to electrify all Volvo Cars launched from 2019. In line with this leadership position in electrification, a hybridised as well as a pure electric powertrain option for the XC40 will be added later.
“We have a clear strategy for growth and we are committed to leading in automotive safety, connectivity services and electrification, ” said Håkan Samuelsson. “The XC40 reflects that commitment, and looking at the response from our customers and from the Car of the Year jury here today, we are on the right track.”