Electrification of all brands and model series continues.

We are very excited here at Joe Duffy MINI Dublin by the latest news from the BMW Group that a fully electric MINI 3 Door is in the making. Electrification is one of the central pillars of the BMW Group’s corporate strategy.

One July 25th the group announced that the new battery-electric MINI will be a variant of the brand's core 3 door model. This fully electric car will go into production in 2019, increasing the choice of MINI powertrains to include petrol and diesel internal combustion engines, a plug-in hybrid and a battery electric vehicle. The electric MINI’s electric drivetrain will be built at the BMW Group’s e-mobility centre at Plants Dingolfing and Landshut in Bavaria before being integrated into the car at Plant Oxford, which is the main production location for the MINI 3 door model.

The new, fully-electric MINI is one of a series of electrified models to be launched by the BMW and MINI brands in the coming years. In 2018, the BMW i8 Roadster will become the newest member of the BMW i family. The all-electric BMW X3 has been announced for 2020, and the BMW iNEXT is due in 2021.

Today, the BMW Group offers the widest range of electrified vehicles of any car manufacturer in the world, with nine models already on the market. These range from the full-electric BMW i3 to the company’s newest electrified model, the MINI Cooper S E Countryman ALL4*, a plug-in hybrid version of the MINI Countryman, which is produced by VDL Nedcar in the Netherlands.

Currently the MINI Countryman Hybrid is available to test drive at Joe Duffy MINI Dublin and we cannot wait to see what the future brings for our brand with these exciting new products to come with the BMW Group firmly focused on the future. If you would like to know more about any of our Hybrid or electric models make sure you visit our showroom at Exit 5, M50, Dublin were our team can demonstrate all our current models and show just how easy charging these vehicles is with our two charging points on site.

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