Jan 2019

RANGE ROVER - HISTORY OF INNOVATIONS

Over the last 45 years Range Rover has delivered a series of industry firsts as it has evolved into the peerless luxury vehicle we know today.

Range Rover was the first luxury SUV in the world in 1970 and 45 years on it continues to lead the way. The latest model is the most desirable and sophisticated Land Rover ever, mixing peerless comfort with cutting edge technology to provide the ultimate luxury vehicle experience.


FIRST EVER LUXURY SUV

The original Range Rover was the first 4x4 designed to be as good on-road as it was off-road.

It took 4x4s out of the mud and onto the motorway.

Soon after it's launch in 1970, the Range Rover was the first car to be displayed at the Lourve, as an 'Exemplary work of Industrial Design'

FIRST ELECTRONIC TRACTION CONTROL

Range Rover was the world’s first 4x4 to be fitted with Electronic Traction Control.

FIRST PREMIUM DIESEL SUV HYBRID

With outstanding fuel economy and 26% lower C02 emissions than the TDV6 diesel engine, the Range Rover Hybrid became the world’s first diesel SUV hybrid in its class.

FIRST ALL-ALUMINIUM SUV

The Fourth Generation Range Rover is the world’s first all-aluminium SUV.

FIRST GENERATION (1970 - 1994)

The Range Rover story began in the seventies as land Rover looked to revolutionise the growing 4x4 leisure market with the first every luxury SUV. The First Generation model, know as the Classic and originally only available as a two-door, went on sale in 1970 featuring a lightweight aluminium V8 engibe, full-time four-wheel drive and all-round disc brakes. Numerous variants and upgrades were introduced during its 25-year lifespan, including the addition of a four-door model in 1981 and an automatic gearbox in 1982.

Innovations continued at a pace. The first diesel Range Rover arrived in 1986 and in 1989 it became the world's first 4x4 to feature anti-lock brakes. Then in 1992 it celebrated another SUV first with the introduction of Electronic Traction Control and Automatic Electronic Air Suspension.

SECOND GENERATION (1994 - 2001)

The Second Generation Range Rover or P38a - so named because it was developed in building 38A in the Solihull factory in the UK - arrived in 1994 delivering an even more luxurious interior, greater on-road ability and off-road capability than it's predecessor. Key design features made it instantly recognisable as a Range Rover and the iconic silouette, floating roof, clamshell bonnet, practical split tailgate and continous waistline endure to this day.

Technological highlights included the addition of height adjustable suspension and an enhanced engine line-up, with a 2.5 litre diesel as well as the 3.9 and 4.6 litre versions of the V8 petrol providing greater performance than ever before.

THIRD GENERATION (2001 - 2012)

The arrival of the Third Generation Range Rover delivered significant improvements over its predecessor in every department. Bigger and more spacious, the interior was inspired by high-end yacht designs, fine furniture and first class airline seating. The result was one of the most luxurious vehicle interiors in the world. Technological highlights included the addition, in 2010 of 'virtual' instruments. It also became the first vehicle to provide a 'dual-view' infotainment display, allowing the driver to keep tabs on the sat nav instructions while the passenger watched a DVD. As engine technology advanced, the Third Generation Range Rover line-up expanded. First came the 4.2 litre V8 Supercharged petrol engibe in 2005, the TDV8 diesel engine in 2006, followed by the all-new 5.0 litre V8 petrol engines 3 years later.

FOURTH GENERATION - CURRENT MODEL

The current Range Rover model was the first SUV in the world to feature a lightweight all-aluminium body.

Last year, range Rover became the first vehicle to feature land Rover's innovative All-Terrain Progress Control (ATPC) system - a world first technology designed to enhance off-road capability by automatically maintaining an ultra-low crawl speed over obstacles, allowing the driver to concentrate on steering the vehicle.

The Fourth Generation Range Rover is also available in the instantly recognisable, superbly engineered and beautifully appointed Long Wheelbase.