The new Kia ProCeed – merging stunning design with the space and versatility of a tourer
The new Kia ProCeed merges stunning design with the space and versatility of a tourer in a five-door shooting brake body.
Emilio Herrera, Chief Operating Officer for Kia Motors Europe, comments: “The ProCeed is a car that represents everything Kia stands for. This beautiful shooting brake body offers drivers an unmatched combination of design, space and versatility, representing a unique proposition in the mid-size family car segment. Engineered on European roads, for European drivers, the ProCeed will be engaging to drive. Built in Europe, to the highest standards of production, it also offers owners the reassurance of Kia’s unique 7-Year, 150,000-kilometre warranty.”
Carrying the name over from the second-generation Kia pro_cee’d three-door coupé, the new ProCeed has been designed, developed and engineered in Europe. A product of Kia’s European design, product development and R&D teams in Frankfurt, Germany, the ProCeed will be manufactured at the brand’s Žilina production facility in Slovakia. It will be built alongside the Kia Ceed and Ceed Sportswagon, first introduced earlier this year. Matching the daring design and engineering which renders it the sportiest iteration of the new Ceed model family, the Kia ProCeed will be available exclusively as a GT Line or high-performance GT model.
A unique shooting brake silhouette
The new Kia ProCeed encapsulates the spirit and athleticism of the second-generation Kia pro_cee’d hatch. A shooting brake by design, the ProCeed presents an alternative to the traditional three-door hatch, and marries its imposing proportions with a compact footprint that hints at its outright agility. With the DNA of a coupé, the ProCeed is lower and longer than both the Ceed five-door hatchback and Sportswagon. Yet, it combines its striking visual presence with a dash of versatility, giving it a unique raked-back silhouette unlike anything in the family car segment. Like the Ceed, the front of the ProCeed is built around precise, linear shapes, with ‘ice cube’ LED daytime running lights as standard, echoing the appearance of earlier Kia GT and GT Line models. The new model retains the same 1,800 mm width as the Ceed five-door hatchback, but features its own unique front bumper design. The rear of the car is what differentiates it fully from other models in the Ceed range, inspired by the layout of the 2017 Proceed Concept. Combined with its lower overall height, the new wide rear bumper gives the car an assertive, sporty stance, with dual-tip exhausts for GT and GT Line models enhancing its sense of dynamism and sportiness. The ProCeed name is spelled out in capitals across the centre of the tailgate, beneath LED tail-lights which span the width of the tailgate – giving the car a unique light signature.
Interior design and packaging
Tourer space and versatility from ProCeed’s compact shooting brake body
Inside the cabin, the ProCeed features the same ergonomic cabin as its Ceed compatriots. The interior is characterised by high-quality soft-touch surfaces, metallic trim, and a horizontal dashboard layout. Kia’s 7.0-inch ‘floating’ touchscreen infotainment system sits at the centre of the dashboard, with audio and heating and ventilation controls situated below. The dashboard itself is angled slightly towards the driver, a cinch to use on the move.
Ride and handling
Developed in Europe for maximum driving confidence on all roads
The ProCeed has been engineered and developed exclusively for European roads and European drivers. Europe is characterised more than any other continent by its diversity of driving conditions: high speed motorways, zigzagging alpine routes, congested city centres and winding, unpredictable country lanes. The ProCeed has been developed to master all these environments, and has been tuned to offer greater dynamism, driver engagement and confidence, and cruising comfort than earlier generations of Ceed.
Technology and safety
Innovations to make life easier, more comfortable and safer
Like the Ceed, technology provides key beneits to ProCeed ownership, with a range of innovations designed to make life easier, more comfortable and safer on the move.
The new Kia Proceed - Coming to Joe Duffy Kia early 2019.