Jaguar is thrilled to announce the start of The Pace, a series of leading-edge cultural experiences, shaped in partnership with innovative creators.
Season 1 presents Dua Lipa, undoubtedly one of pop’s most intensely driven people. She made her name merging seemingly different musical genres to do her exquisite bidding, having seen possibilities no one previously did. Dua broke new ground and has shaped this turf in her image.
Parallels between Dua’s philosophy and Jaguar’s culture make collaboration inevitable. Together we’re setting the pace.
Starting in Amsterdam on the 3rd of September, Jaguar launch a ground-breaking collaboration with Dua at an exclusive gig. The event in Amsterdam kicks-off a series of Jaguar events across Europe, which celebrate our PACE family of vehicles. Dua Lipa will perform not with another artist but with the new Jaguar I-PACE.