A BREED APART.
For some people, life isn't about blending in. It's about standing apart from the masses, ignoring the obvious, being original and straying from the conventional path.
The designers and engineers at Jaguar don't just apply there expertise to the creation of the luxury cars. There is instinct and passion involved too, with a touch of specialness, of soulfulness that you don't find in an ordinary car.
A Jaguar is different from an ordinary car. It is a breed apart.
In this campaign with Eva Green - award-winning actress. It features a powerful, strong prowling Jaguar car. It also features some special cards like the award-winning PACE family.
The campaign was created by Spark44, Jaguar Land Rover creative agency. And the striking soundtrack is from the award-winning British Grime artist, Skepta.
“These films highlight the unique presence of a jaguar car. Eva’s confident, independent spirit is the perfect fir the brand.” Fiona Pargeter – Customer Experience Director
The partnership between Jaguar and Eva Green made sense, as Eva said " When I think of Jaguar, I think of the power and elegance in the animal. The cars are so uncompromisingly beautiful and strong, just like my big cat companion itself."
“These films highlight the unique presence of a jaguar car. Eva’s confident, independent spirit is the perfect fir the brand.”Fiona Pargeter – Customer Experience Director
“The core idea is that Jaguars are different and Jaguar people are different. They don’t follow the herd.” Brian Fraser – Chief Creative Officer of Spark44.