Where sculpted meets spacious.

Technology to make driving a joy

The Ford Puma has a range of innovative features designed to improve your driving pleasure. Such as Selectable Drive Modes and Ford Co-Pilot360, an impressive set of assistance technologies working together to help manage acceleration, braking, and even steering. These include Adaptive Cruise Control, Pre-Collision Assist, and Evasive Steering Assist, all keeping a watchful eye on the road ahead, alerting you to potential hazards.

A step forward

A new age of cleaner hybrid electric vehicles is here, and Ford Puma embodies this new direction. Offering a choice of new forward-thinking, advanced EcoBoost hybrid petrol options, the Puma engines deliver outstanding performance, together with impressive fuel economy and noticeably lower CO2 emissions figures than other conventional, non-hybrid engines.

The perfect balance

Not only great to look at, but clever too. The Ford Puma cabin wraps you in stylish design and leather-trimmed refinement. Front seats include lumbar support and massage function for added levels of comfort. And bright-finish interior detailing elevates the feeling of sophisticated style. While a host of clever features and innovative technologies puts you in complete control. From the 12.3" digital instrument display cluster, and advanced 8" touchscreen display, to a host of additional services and features available through your SYNC 3 infotainment system and FordPass Connect embedded modem – every element has been designed to make your drive as effortlessly enjoyable as possible.

There to protect you

From alerting you to potential collision hazards, to clever systems that help you to maintain traction and stability: your safety is our concern. That’s why the Ford Puma comes loaded with clever assistance technologies, all designed to help keep you, your family and other road users protected.

A clever use of space

Modern living often requires an inventive approach to how you occupy space. With best in class uncompromised rear load space capacity, the Ford Puma embraces this way of thinking.

Aside from stylish flair and commanding presence, Puma’s beautifully-sculpted exterior is balanced with thoughtful functionality. Delivering real versatility within the details of its design.

Driving Experience

The Ford Puma has a range of innovative features designed to improve your driving pleasure. Such as Selectable Drive Modes and Ford Co-Pilot360, an impressive set of assistance technologies working together to help manage acceleration, braking, and even steering. These include Adaptive Cruise Control, Pre-Collision Assist, and Evasive Steering Assist, all keeping a watchful eye on the road ahead, alerting you to potential hazards.

Your personal driving assistant

Ford Co-Pilot360 combines a range of technologies that, together, work to make your driving experience more comfortable and more enjoyable than ever. For example, Adaptive Cruise Control automatically adjusts your cruise control speed based on the vehicle ahead. The system can even recognise speed signs and adjust your cruise control speed accordingly.

A smarter cruise control

Adaptive Cruise Control adjusts your cruise control speed based on the vehicle ahead. Simply enter the desired speed and distance from the vehicle in front, and Adaptive Cruise Control will automatically maintain the set distance if traffic conditions do not allow travel at the desired cruising speed.

More responsive steering in emergencies

Emergency Steering Assist helps you steer around stopped or slower vehicles to avoid collisions. The system uses radar and a camera to detect slower-moving and stationary vehicles ahead, and provides steering support to help you avoid a vehicle if a collision is imminent. The technology activates if there’s insufficient space to avoid a collision by braking and you initiate evasive action.

Driving dynamics tailored to you

Personalise your driving experience using Selectable Drive Modes by altering the Puma’s throttle response, steering, and even gear-change behaviour to match your driving style. There are five different modes including Normal, ECO, Sport, Slippery and Trail. Key information displayed via the 12.3” digital instrument cluster changes between unique colour themes according to which drive mode you have selected.

Makes parking easy…

Bollards, bicycles, low walls… The rear-view camera shows what’s behind you on a screen built into the centre console. As well as revealing objects you might miss, the system displays virtual lines to help you park into the smallest of spaces. The camera activates automatically when you select reverse gear.

…or just let Puma do the parking

Parking in a busy street or a tight space can be tricky. But with Active Park Assist, the Ford Puma makes it easier than you’d ever believe possible. Once activated, the system can identify a suitable parking space, and then automatically steer you in. It can manoeuvre you out of spaces too. All you need to do is operate the accelerator, brake and gears.

Helping you move in the right direction

Wrong Way Alert uses a forward-facing camera and information from the navigation system to detect if you’re driving against the direction of traffic. The system delivers visual and audible warnings if you drive the wrong way so that you can stop and take the necessary action.

Headlights that help you see around bends

Puma’s LED headlights deliver a precise and intensely bright light beam pattern. These also include unique, signature design LED daytime running lights, as well as static cornering lights to illuminate the inside of a corner when you turn the steering wheel beyond 30 degrees.

An extra pair of eyes

The Blind Spot Information System uses RADAR sensors to see vehicles that may be hidden in your blind spot. They’re situated on either side of your Puma and alert you with an orange light, clearly displayed in the side door mirror.

Watches for vehicles as you reverse

Cross Traffic Alert is part of the Blind Spot Information System. When you’re reversing out of a space and have limited visibility of the traffic situation, Cross Traffic Alert can detect oncoming vehicles and sound a warning. The technology illuminates a light in the wing mirror too (left or right depending on the direction of oncoming traffic).

Spots the road signs you might miss

Whether the signs are at the side of the road or above it, permanent or temporary, Traffic Sign Recognition can identify them. Icons for speed limits and no-overtaking signs are displayed on the instrument cluster, alerting you to changing restrictions.

Extra control during hill starts

Hill Start Assist temporarily stops you rolling backwards or forwards when making a hill start. The system works by maintaining pressure to the braking system for an extra 2-3 seconds, giving you more time and control as you move your foot from brake pedal to accelerator. It’s also useful when you’re stopping and starting on slippery surfaces.​

Helping you see, without dazzling others

A useful night-driving aid, Auto High Beam temporarily dips your headlights when it detects oncoming traffic or a vehicle ahead, stopping you dazzling other drivers. It then automatically reverts back to high beam, giving you maximum visibility.

Sensors that take the stress out of parking

Parking distance sensors help you judge the distance between your vehicle and obstacles around you. When the sensors detect an object, they activate an audible warning that intensifies the closer you get to it.

Comfort and Convenience

Display your preference

A unique focal point to the Puma interior is the new digital instrument cluster. This clever 12.3" colour LCD display uses free-flowing technology, allowing the screen to curve with the vehicle facia for a more seamlessly flowing interior. Information is displayed in high definition using intuitive and easy to read icons, and changes colour and configuration to suit to the drive mode you have selected.
You can also prioritise which information is displayed, including navigation alerts, as well as programme the preferred pre-sets of individual drivers.

Go hands-free with SYNC 3

Ford SYNC 3 is a state-of-the-art system that enables you to stay connected and control your phone, music and navigation system with natural voice commands. You can even call up a list of local restaurants just by saying “I’m hungry”. It can read out your text messages too. The colour touchscreen features pinch-and-swipe gestures for intuitive navigation. SYNC 3 also connects to Apple CarPlay and Android Auto, and with AppLink, you can access some of your favourite smartphone apps.

Music, as it’s meant to be heard

Whatever your taste in music, it deserves to sound as the artist intended. That’s exactly what you can expect form the new Ford Puma. Why? Because it’s available with B&O. A premium level 575-watt audio system has been designed and fine-tuned for Puma by specialist B&O sound engineers. This rich, powerful 10-speaker set-up includes a subwoofer cleverly incorporated within the rear bulkhead, so that none of the Puma loadspace is compromised. So, turn it up and enjoy your favourite bands and songs in the concert hall that is your car’s cabin

Lumbar massage seats

The Ford Puma’s driver and front passenger seats are enhanced by a lumbar massage function for additional comfort and support. Activated at the push of a button, the 3-way adjustable massage settings revitalise tired muscles – ideal for longer journeys. This feature is available on Titanium models only.

NEW PUMA Titanium

Key Features

• 17" Alloy Wheel, Absolute Black - machined - 10-spoke, 215/55 R17 94H
• Projector headlamps with LED daytime running lights
• Autonomous Emergency Braking (AEB) with Post-Impact Braking
• Cruise Control, Lane Keeping Aid and Lane Departure Warning
• Body Coloured, Power, Heated, Folding Exterior Mirrors with Puddle Lamps
• Front Fog Lights with Cornering Lights & LED Rear Lamps
• Automatic Headlights with Rain-Sensing Wipers and Auto High Beam
• Electronic Air Temperature Control (EATC)
• Electronic Stability Control (ESC) and Hill Start Assist
• Thatcham Alarm
• Rear Parking Sensors
• Tyre Pressure Monitoring System (TPMS) and Tyre Repair Kit
• Tyre Repair Kit
• Quickclear Heated Windscreen
• Ford SYNC 3 Navigation with DAB & 8" Touchscreen
• Leather Steering Wheel, Handbrake & Gear Knob
• Selectable Drive Modes - Normal, Eco, Sport, Slippery & Trail
• Ebony Cloth Trim

NEW PUMA ST-Line

Key Features

• 17" 5x2-spoke Alloy Wheels, Black Machined Finish
• ST-Line Body Styling Kit
• Large Rear Spoiler
• Projector headlamps with LED daytime running lights
• Front Fog Lights with Cornering Lights & LED Rear Lamps
• Body Coloured, Power, Heated, Folding Exterior Mirrors with Puddle Lamps
• ST-Line Flat-Bottomed Leather Steering Wheel, Leather Handbrake & Aluminium Gear Knob (Manual only)
• Cruise Control, Lane Keeping Aid and Lane Departure Warning
• Lane Keeping Aid and Lane Departure Warning
• Pre-Collision Assist with Autonomous Emergency Braking, Pedestrian/Cyclist Detection & Post-Collision Braking
• Full Digital 12.3" Instrument Cluster
• Automatic Headlights with Rain-Sensing Wipers and Auto High Beam
• FordPass Connect, Privacy Mode, and two USB ports for external music devices
• Manual Air Conditioning
• Electronic Stability Control (ESC) and Hill Start Assist
• Rear Parking Sensors
• Thatcham Alarm
• Quickclear Heated Windscreen
• Driver Seat Lumbar & Height Adjust
• Front & Rear Floor Mats
• Selectable Drive Modes - Normal, Eco, Sport, Slippery & Trail
• Centre Console with Armrest & Stowage
• Tyre Pressure Monitoring System (TPMS) and Tyre Repair Kit
• Ebony Cloth

NEW PUMA ST

Key Features

• 19" Magnetite machined alloy wheels
• Unique ST elements to front & rear body styling kit including Ford Performance embossed splitter
• Fixed LED signatue headlamps
• Black painted contrast roof
• Dual chrome exhaust
• Red brake calipers
• ST logo projection (from door mirrors)
• ST suspension
• Selectable driver modes - normal / eco / sport / track
• Engine sound enhancer
• Front parking sensors
• Keyless entry
• ST flat bottomed steering wheel with metal grey stitching
• Recaro sport seats with ST logo finished in partial leather and Miko Dinamica
• Heated steering wheel
• Heated front seats
• Unique ST gear shift knob
• ST scuff plates
• ST front & rear mats
• Alloy Sports Pedals