Marketing Controller

Joe Duffy, Airside Retail Park, Swords
We offer an industry leading salary and bonus scheme
Closing date
30 Dec 2022

Joe Duffy Group is Ireland’s leading motor retailer representing 14 brands across 23 dealerships with a team of over 600 employees and an enviable franchise portfolio of world-leading brands. The Group’s robust and diversified business model has delivered 12 consecutive years of growth. Our competitive advantage is underpinned by the quality of the people we employ and the unrivaled career path we can offer. We are now looking to recruit a dynamic and ambitious individual that displays drive, passion, energy, talent and integrity.  

The Role:


Based in Airside, Swords and joining a team of 8, you will own and implement the marketing strategy for allocated brands within the Joe Duffy Group. Reporting directly to the Marketing Director, the role will have a broad range of disciplines including digital marketing, CRM, video, event management and management reporting. This is a fast paced and exciting role with world class brands and large scope for further career development.


Person Description:


The successful candidate will be a driven and ambitious individual and must possess first-class organisation and communication skills. Given that this role involves working closely with multiple dealership management teams and manufacturer partners, a strong team ethic and ability to organise tasks effectively is essential.

You will hold a degree in a Marketing related discipline and have at least 2 years’ experience in Marketing to include CRM, digital marketing and management reporting.


Specific Tasks and Duties:


  • Liaising with the Marketing Director to deliver the Marketing strategy for selected brands within the Joe Duffy Group.
  • Co-ordinate marketing activities with the Marketing Executive for your brands ensuring that all platforms are kept up-to-date.
  • Working closely with the management teams in your respective dealerships to create quarterly marketing plans and review campaign performances against targets.
  • Quarterly reports to franchise partners on marketing campaigns and budgets
  • Driving the CRM strategy for your brands and implementing a robust customer contact plan.
  • Monthly reporting and analysis of dealership performance against key KPIs to the  executive management team.
  • Driving the digital strategy for your brands including Group website, SEO & SEM campaigns, partner websites and social media.
  • Managing various events throughout the year from planning to execution to post-event analysis.


Core Skills:


  • Analytical and capable of preparing and presenting reports for executive management level
  • Strong communication skills and the ability to communicate credibly with internal & external partners
  • Google Advertising (setting up PPC campaigns, Google Analytics & Tag Manager, basic understanding of Search Engine Optimisation.)
  • Experience with Content Management Systems and keeping multiple website platforms updated with content
  • An understanding of Social Media marketing and video in particular
  • Experience in creating video content would be an advantage (use of drones, DSLR, GoPros etc.)
  • Ability to work under pressure and to tight deadlines
  • Comfortable negotiating with suppliers and third parties
  • Experience working with graphic designers and critiquing artwork objectively
  • Experience with Excel and preparing marketing budgets


Hours of Work:

Standard hours of work are 8.30am to 5:30pm, Monday to Friday and occasional Saturday half days.




  • Company Car
  • Fuel Allowance
  • Life cover
  • Employment Assistance Programme
  • Active Social Club
  • Industry leading training and progressions plans
  • Bike to Work Scheme
  • PRSA
  • 22 days Annual Leave


If you feel you are the suitable candidate for this position, please get in touch today with an up to date CV and cover note!

Apply for this role