The new BMW 1 Series has arrived at Joe Duffy.

Major enhancements have been made to the exterior design, which in turn has made the interior more spacious than its predecessor. Another big change which has added to the actual driving experience and handling is the switch from rear-wheel drive to front-wheel drive.

The BMW 1 series exterior has a dynamic front with a large double kidney grille and broad front apron.With defined contours, flowing roofline, LED headlights, individual high-gloss shadow line and mirror caps that are painted in high-gloss black to emphasize the vehicles athletic character.

The premium character of the BMW 1 series continues into the interior. With the latest technology, which includes a digital key, allowing you to access and start your 1 Series with a smartphone. The car features intelligent technologies and driver assistance systems. You have the capability to operate the on-board computer using gesture control. Use the parking assistant to park your car or speak to the intelligent driving assistant to find the next Petrol Station.

The new 1 Series interior design does not disappoint with a sports leather steering wheel, sports seats, front door sill finishers, panorama glass roof and interior trim finishers ‘illuminated Berlin’ with ‘High Matt’ accent on the dashboard and door trim.

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