191 Always Within Reach.

Every 191 BMW model is now available with new reduced BMW pricing options from Joe Duffy BMW. Which means every journey, everywhere in Ireland, in whichever 191 BMW model you choose, is now always within reach. Experience the ultimate, arrange a test drive in your 191 BMW from Joe Duffy BMW.

BMW 1 Series

The BMW 1 Series 5-Door grabs your attention with its sporty appearance and re-designed Kidney Grille, with two part LED lights to the rear. This vehicle comes with a wealth of storage possibilities creating all the room you will need.Driving fun is added by the latest generation of BMW Twin Power Turbo engines, which are as efficient as they are thrilling. The BMW 5 door comes in the economical BMW 116d EfficientDynamics as well as the sporty BMW M135i. The 5 door like the 3 door connects you to family and friends thanks to BMW ConnectedDrive with the SE, Sport and M Sport Models adding further specification to add that personal touch.

LED Technology M Performance
Driving Dynamics & Efficiency
Reverse Assist Camera
Driver Assistance
Navigation Functions

BMW 2 Series

The BMW 2 Series Coupe is not only set apart by its looks but also for the BMW EfficientDynamics multiple-award winning BMW TwinPower Turbo inline 6-cylinder petrol engine. Regardless of engine type- unachieved performance for its class across a wide rev range makes the BMW 2 Series Coupe the ultimate powerhouse. The latest generation of BMW TwinPower Turbo engines are available in both petrol and Diesel.

​LED Technology
​4-Wheel ABS ​Launch Control
​6 Cylinder Engine
​Driver Assistance ​Steptronic Transmission

BMW 3 Series Saloon

The original since 1975: The BMW 3 Series is the embodiment of a sporty saloon. In its sixth generation, this irresistible combination of dynamic design, unrivalled agility and excellent everyday practicality is as impressive as ever. Optimum weight distribution, classic rear-wheel drive and powerful, high-efficiency petrol and diesel engines with BMW Efficient Dynamics technology guarantee outstanding dynamics and low fuel consumption. The intelligent BMW xDrive all-wheel-drive system ensures the best-possible traction at all times. And with the Sport Line, Luxury Line or M Sport Model options, you can adapt your BMW 3 Series Saloon in line with your own personal needs and wants.

​LED Technology
​Alloy Wheels
​Sun Protection Glass
​Loudspeaker System ​BMW Navigation System
​Climate Control

BMW 4 Series ​Coupé

A sporty performer built to impress on the road. The result is impressive. More dynamic, agile and comfortable. Uncompromisingly ready for action by offering a design, presence and handling that have all been meticulously optimised. In short: a breathtaking sports coupé that infuses driving pleasure with new meaning and satisfies even the most discerning customer.

LED Technology Adaptive M Suspension Steptronic Transmission
High-Thrust Engine
18" Wheels
Leather Interior

BMW 5 Series Saloon

Its mission statement: setting new standards. The BMW 5 Series is the embodiment of the modern business saloon. Thanks to its dynamic and simultaneously elegant appearance, it convincingly meets the expectations that are placed today on a vehicle of its class: aesthetic athleticism and driving pleasure with state-of-the-art technology.

​LED Technology ​Fine Wood Trim ​X-Drive System
​Rear Wheel Drive ​ECO Driving Mode
​TwinPower Turbo Engines 

BMW 6 Series Gran Turismo

The BMW 6 Series Gran Turismo impresses with its unique aesthetics as well as its generously proportioned and luxurious interior. Its superior driving characteristics guarantee sporty dynamics and maximum ride comfort on long journeys. This vehicle is an expressive statement of modern design and the joy of the Gran Tour.

​Auto Start/Stop Function ​Electric Power Steering
Loudspeaker System
​Electronic Throttle Control
​xDrive All Wheel Drive System ​Panoramic Sunroof 

BMW 7 Series Saloon

The BMW Group has a long tradition of creating the automotive future. We believe the best way to predict the future is to create it. With the BMW 7 Series we are creating tomorrow’s luxury today. Thanks to game-changing innovations, bench marking comfort and contemporary design as well as dynamics that are both impressive and highly efficient.

​LED Technology
​Twin Power Turbo Technology
​Chrome Interior
​Adaptive Drive Technology
​Touch Command Technology ​Loudspeaker System

BMW 8 Series Coupé

The presentation of the all-new BMW 8 Series Coupe adds a brand new chapter to the Bavarian premium carmaker’s long history of sensational sports cars – and gets its current model offensive in the luxury segment off to a particularly dynamic start. Impressive down to the last thread. While outstanding paint finishes bring out the appearance of the BMW 8 Series Coupé, luxurious materials with stylish contrast stitchings and classy decorative elements enhance the sporty interior – imbuing it with a particularly high-quality look. This is especially emphasized in the positioned perforations and special quilting of the optional multi-functional seats. Combining top performance with the highest quality and creating an extremely sporty and elegant ambience in the interior.

Sport Exhaust System M Sport Brakes BMW Laserlight Technology
Auto Start/Stop Function
xDrive All-Wheel-Drive System
Extended Merino Leather Upholstery


The BMW X1 is the perfect vehicle for those who want to interpret driving pleasure in line with their own needs and wants. Its SAV proportions demonstrate impressive aplomb, its interior enormous flexibility. Through the BMW xLine and the BMW Sport Line it offers two design worlds that allow you to set particular accents in the exterior and interior. Thanks to a combination of BMW EfficientDynamics measures and efficient BMW TwinPower Turbo petrol and diesel engines, the BMW X1 boasts impressively low consumption and emission values in all engine versions.

LED Technology SensaTec Interior
Auto Start/Stop Function
Leather Interior
xDrive All Wheel Drive System Adjustable Rear Seats


The new BMW X2 follows its very own path – and it demonstrates this too.Its extroverted shape in combination with its dynamic contours lend it an extremely sporty coupé character. At the same time, its impressive proportions and unique innovative design ensure an exceptional appearance. Ideal for all who wish to explore new directions.

​LED Technology
​All Wheel Drive
​Parking Camera
​BMW Selective Beam
​Apple Car Play ​Electric Parking Brake

BMW X3 ​

​One glimpse awakens the desire for challenge. The striking designlanguage of the BMW X3 reinterprets authority and independence. Harmonious proportions, powerful contours and the extreme emphasis on width of the front and rear view join up to produce a lasting appearance and one that is also impressively continued in the redesigned, exclusive interior. In short: with its versatile equipment lines, the BMW X3 offers a presence to match every aspiration.

​LED Technology ​All Wheel Drive
​Parking Camera 
​BMW Selective Beam
​Apple CarPlay
​Electric Parking Brake


The boss is here and is putting everyone in their place: the all-new BMW X5. Its presence is clear for all to see – upright, powerful and elegant. The mighty one-piece double kidney grille hints at what will happen when it takes a deep breath. And the honed X design of the headlights leaves no doubt as to who will take the lead. Equipped with new technologies for more safety and maximum driving dynamics on every surface, the new BMW X5 knows where it’s going. And how to get there first.

LED Technology
Heated Side Mirrors
SensaTec Upholstery
TwinPower Turbo Engines
Automatic High Beams
HiFi Sound System

BMW i3 ​

Redefining urban mobility means thinking far beyond environmentally-conscious and agile driving. The result: with its visionary design, the BMW i3 design defines the automobile of tomorrow.

High Efficiency Heat Pump
Automatic Air Conditioning Heated Side Mirrors
Multi-Link Rear Suspension LED Headlights
Multi-Function Steering Wheel

BMW i8 ​

The future is taking shape – in the form of the new BMW i8 Coupé. Full of verve, fascinating and ready to newly define mobility. For unconditional driving pleasure, as far as the road goes. A mere glimpse of this iconic design elevates adrenaline levels. The tachometer shoots up just as fast: the innovative plug-in hybrid engine generates 374 hp and 570 Nm. Plus, it accelerates the new BMW i8 Coupé in just 4.4 seconds from 0 to 100 km. The fastest route to a new era.

​Auto Start/Stop Function
​Electric Steering
​HD Radio
​LED Technology
​Heated Front Seats
​Full-Colour Head Up Display


Roadsters have played an important role in BMW's history and the all-new 2019 BMW Z4 is set to write another chapter in the open-top story. The new BMW Z4 is no different. It shares all of those traditional principles, but takes the roadster experience to the next level with a focus on agility, dynamic performance and precise handling thanks to the high rigidity of the body structure and chassis mountings, the intelligent lightweight design and optimised aerodynamic properties. The new BMW Z4 combines its pure sporting pedigree with a wealth of highly advanced, top class equipment features on the driver assistance, operation and connectivity fronts.

LED Technology Varnasca Leather
Dynamic Brake Control (DBC)
18 Inch M Light-Alloy Wheels M Performance TwinPower Turbo Technology
Start-Off Assistant

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