18th September 2018

Electrifyingly fun to drive: the Audi e-tron

  • World premiere of the first all-electric series production model
  • Ample space and a long range provide a high level of everyday usability
  • Virtual exterior mirrors as high-end option – premiere in a series production automobile

The Audi e-tron is the first fully electrically powered series production model from the brand with the four rings. Audi presented its sporty full-size SUV – which is suitable for everyday use – to the world for the first time in San Francisco.

Standing still or on the move, the Audi e-tron is electrifying. Its expressive sill area, the electric tailgate and the light grey singleframe grille are indicators of the high-voltage technology that makes for a special driving experience. The electric SUV is powered by two powerful electric motors that are locally CO2-neutral and virtually silent. A new generation of the quattro drive, the electric all-wheel drive, ensures excellent traction and dynamics. It ensures the continuous and variable regulation of the ideal distribution of drive torques between the two axles – all within a fraction of a second.

A key factor for the sporty character and outstanding transverse dynamics is the low and central position at which the battery system is installed. It gives the vehicle a range that means it can drive long distances. During more than 90 percent of all decelerations, the Audi e-tron recovers energy solely via its electric motors. The electric SUV taps its maximum recuperation potential in combination with the integrated electrohydraulic brake control system. Audi is the world’s first carmaker to use such a system in an electrically powered series production vehicle. The cleverly designed aerodynamics also contribute significantly to its efficiency. One highlight of this concept is the optional virtual exterior mirrors – a worldwide first in a series production model. Not only do they reduce aerodynamic drag, they also take digitalisation in the vehicle to a whole new level.

The Audi e-tron offers the spaciousness and comfort of one of the brand’s typical full-size SUVs. Paired with high-quality materials and fine workmanship, it makes electric mobility a premium experience. This is emphasised by the comprehensive and reliable range of charging options with intelligent solutions for use at home and on the go.

From navigation with the e-tron route planner, which displays the driver’s route as well as available charging points along the way, to its Wi-Fi hotspot, the Audi e-tron is extremely well connected. It is equipped with MMI Navigation Plus including LTE Advanced, alongside numerous assistance systems, all of which further help the driver. For example, the standard Efficiency Assist promotes an economic driving style by displaying predictive information and performing automatic recuperation. If Adaptive Cruise assist is selected, the system can also brake and accelerate the electric SUV predictively.

The Audi e-tron rolls off the assembly line at the CO2-neutral plant in Brussels. We can't wait to see it in Audi North Dublin and Audi Limerick soon!