Audi A1

The All New Audi A1

More style. More technology. More fun.

The new Audi A1 Sportback.

The new Audi A1 Sportback combines dynamic design with everyday practicality. It is the perfect urban companion that doesn’t compromise on style or detail. The new refined interior offers new levels of spaciousness and comfort, making it the perfect drive for longer adventures.

The exterior: striking by design.

The low and wide single frame grille and the side air inlets dominate the distinctive front. Below the edge of the hood are three flat slits – an homage to the Sport quattro, the brand’s rally icon. The eye-catching new design isn’t all that is on offer. The A1 Sportback offers an extraordinary listening experience too. The rigid body and uncompromising build quality guarantee a sporty driving experience with minimal interior road noise.

Fully connected: brains and beauty.​

Full of intelligent technologies, the new A1 Sportback combines brains with beauty. This includes a high-resolution all-digital instrument cluster, 10.25 inch display, multi-function steering wheel, touchscreen controls, key-less go and smartphone interface - to name just a few.


The drive: sporty and poised.

The new A1 Sportback doesn’t compromise on driving dynamics. Expect agile handling and a sporty, poised driving experience. With driver assistance systems keeping you out of harms way. As you would expect, the A1 Sportback is available with the latest driver assistance systems and safety technology. This includes pre-sense, lane assist, adaptive speed assist, reversing camera and rear parking sensors.


More space and comfort.

The new A1 Sportback has grown by 5.6 cm in length making it more spacious than its predecessor. There is more room for luggage too, with capacity increasing by 65 litres.

Video and Imagery

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