2016 has been another exciting year of growth and development at the Joe Duffy Group and chief among the milestones is the commencement of our re-branding campaign beginning with our 3 Volkswagen businesses and extending to our Jaguar, Land Rover and Volvo businesses in December.
The re-brand coincides with a complete revamp of our Commons Road, Navan VW dealership, with the introduction of the VW Retail Concept (VRC) – its new corporate identity standards as well as our appointment as Volkswagen Commercial Vehicles partner in Airside Swords. These investments further demonstrate our commitment to providing our customers with industry leading retail environments that showcase the latest products and technology.
This re-branding means that over time we will say goodbye to some of our acquired brand names, including HB Dennis, Karmann, Commons Road Cars, McAllister and Finglas Ford. You may be a little sad to see some of these names go. However, we are very excited about bringing in the new and confident that the exceptional customer service standards that are now synonymous with the Joe Duffy Brand will greatly benefit all our businesses. We believe that the re-brand will also help us to attract a new, diversified customer base, and further cement us as a market leader and THE digital dealership in the motor industry.
Alongside these exciting offline developments we have launched our all-new JoeDuffy.ie online platform promising customers a level of interactive and intuitive content never before seen in Irish motor retail.
Group CEO Gavin Hydes commented that: “We are confident that our robust business model will deliver another strong performance. We will also extend our Joe Duffy branding to our three VW businesses, Ford, Volvo, Kia and Jaguar Land Rover businesses this year. November 2016 will see further developments to our online platform, joeduffy.ie, the “Digital Dealership”, with additional features including customer-led technologies which represent a first for our industry, for used cars in particular. We wanted to give our customers and potential customers a much improved online experience. As Ireland’s most progressive motor retailers, we will continue with our significant investment strategy to provide our customers, manufacturer partners and team members with State of the Art facilities and investing heavily in the digital arena.