Brillant BMW Real World Facebook Racing Game

When BMW launched their latest model of the 1 Series in south Africa, BMW decided to launch with some interactive marketing. Players were asked to connect their Facebook account to an iPad which they then used to steer a car around a track which was on a giant screen in a city center location.

People taking part could win prizes in the real world for the fastest times by getting to the top of the leader board and the racing game was the perfect way to showcase the interior of the car and steering wheel.

All the scores were also pushed back in to Facebook which would have increased the reach of the campaign and built even more awareness around the new launch.

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