Marketing Brand Manager

Location Airside, Swords
Benefits Company Car Fuel Allowance Company Phone & Data Bundle Employee Assistance Programme Social Club
Working hours 8am to 6pm Monday - Friday and Occasional Saturday Work
Salary Competitive
Closing date 13/04/2018

The Company:

The Joe Duffy Group is Ireland’s fastest growing motor retail group and represents some of the most iconic brands in the motoring world including Porsche, Land Rover, Jaguar, BMW, Audi, Volvo, Kia, Volkswagen, Ford, Mazda and MINI. Employing over 400 staff across 15 locations, the Group is continuing to expand and has won both the Deloitte Best Managed Company and European Business Awards in the past 12 months.

The Role:

Joining a team of 9 and reporting to the Group Marketing Manager, you will create, implement and drive the marketing strategy for allocated brands within the Joe Duffy Group and manager the performance of your Marketing Executive. The role will have a broad range of disciplines including video, press, radio, event management, digital and CRM strategies. This is a fast paced and exciting role with world class brands and large scope for further career development.

Person Description:

The successful candidate will be a driven and ambitious individual and must possess first-class organisation and communication skills. Given that this role involves working closely with multiple dealership management teams and manufacturer partner teams a strong team ethic and ability to organise people is essential. Flexibility is essential as the work will involve occasional evening events and some weekend work.

You will hold a degree in a Marketing related discipline and have at least 4 years experience in marketing to include CRM and digital marketing experience. Prior knowledge/interest in the motor industry whilst not essential, would be an advantage.

Specific Tasks and Duties:

  • Liaising with the Group Marketing Manager to deliver the Marketing strategy for selected brands within the Joe Duffy Group
  • Manage the performance and development of the Marketing Assistant for your brands
  • Working closely with the management teams in your respective dealerships to create quarterly marketing plans and review campaign performances against target
  • Driving the CRM strategy for your brands and implementing a robust customer contact plan
  • Driving the digital strategy for your brands including Group website, SEO & SEM campaigns, partner websites and social media
  • Managing various events throughout the year from planning to execution to post-event analysis

Core Skills:

  • An understanding of and appreciation for CRM marketing techniques and customer interaction
  • Trustworthy - with the ability to work on confidential and business critical projects.
  • An understanding of Social Media marketing and video in particular
  • Strong communication skills and the ability to communicate credibly with internal & external partners
  • Basic knowledge of Google Advertising (setting up PPC campaigns, Google Analytics, basic understanding of Search Engine Optimisation.)
  • Ability to work under pressure and to tight deadlines
  • Team player
  • Highly organised with effective time management skills

Hours of Work:

Standard hours of work are 8.00am to 6pm, Monday to Friday and occasional Saturday work


Attractive Salary for the right candidate

Company Car with fuel allowance

Company Phone & Data Bundle

Employee Assistance Program

Social Club

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