Head of Sales at Joe Duffy BMW

Location Finglas, Dublin 11
Benefits Very impressive executive benefits package.
Working hours Working Hours
Salary Competitive
Closing date 31/12/2017

Joe Duffy Group is Ireland’s leading motor retailer Group with over 400 employees and an enviable franchise portfolio of brands, including BMW, BMWi, MINI, BMW Motorrad, Audi, BMW, Volkswagen, Mazda, Ford, Volvo, Jaguar, Land Rover and KIA. The Joe Duffy Group has a proud heritage of providing excellent customer care from the foundation of its first BMW dealership in 1972. With ambitious plans for further growth, we are now looking to recruit a dynamic and target driven individual, to join our management team.

Due to internal promotion, we are now looking to recruit an experienced motor trade professional for the Head of Sales.


Successfully manage all aspects of the sales department operations of the dealership to achieve agreed customer satisfaction, loyalty and profitability targets. A hands-on approach is very much our culture in business and you will be expected to lead by example. Target driven, you will thrive within an entrepreneurial environment and demonstrate success by increasing our sales volumes.

Primary responsibilities


  • Manage all aspects of the Sales Department’s performance to maximise customer service and ensure that the Joe Duffy & BMW brand values are articulated in all aspects of a customer’s experience
  • Manage the development and implementation of a customer service strategy for the Sales Department
  • Working with the Marketing Department, manage marketing and promotion campaigns for the Sales Department, in consultation with the Group Marketing Manager and BMW Group Ireland
  • Resolve and document all customer complaints relating to the Sales Department, in consultation with other department managers and staff as appropriate
  • Establish a range of services that is unique to the dealership and aimed at the target market, taking into account the competitive environment and BMW Group Ireland’s requirements
  • Manage the layout, cleanliness and presentation of the new and used car display area and ensure that it meets BMW Group’s requirements at all times and offers a pleasant environment for customers.


  • Develop a business plan for the Sales Department in consultation with the Head of Business outlining objectives and targets, for approval by BMW Group Ireland
  • You will be committed to maintaining a culture of customer service excellence and delight.
  • Manage all activity levels within the Sales Department and ensure the effective utilisation of all resources
  • Implement and manage the commission system in the Sales department to support the achievement of efficiency and profitability targets
  • Manage the invoicing process within the Sales Department and ensure that pricing guidelines are clearly understood and implemented by staff
  • Develop financial and non-financial targets for the Sales Department, in consultation with the Head of Business.
  • Continuously monitor the performance of the Sales Department against these volume, mix, revenue and profitability targets

Internal processes

  • Develop and implement documented processes covering all activities in the Sales Department in consultation with the Service Manager, Parts Manager and the Head of Business.
  • Work closely with the Used Car Sales Controller to develop and implement a part exchange appraisal process, trade in process and an agreed wash out process
  • Work with the Service Manager to develop an agreed reconditioning process to include agreed timescales and costings
  • Ensure that BMW Group’s Approved Used Car Programme guidelines and corporate identity requirements are complied with by the Sales Department on an ongoing basis
  • Work with the Head of Business, Parts and Service Managers to ensure co-ordination and co-operation between the different departments so as to achieve dealership objectives and maximise customer service
  • Provide all required statistics to BMW Group Ireland as requested


  • Maintain standards of performance of the Sales team through effective coaching, training and performance management. You will develop an environment of exceptional performance through regular communication, team building and effective coaching. Employee reviews should be core to your people strategy: from monitoring, measuring and directing current performances; to developing future aspirations.
  • Develop and implement a management process for the Sales Department outlining all roles, responsibilities, authority levels and sign off procedures
  • Motivate, coach and mentor sales personnel on an ongoing basis
  • Carry out and document regular internal discussions with employees
  • Develop an annual training plan and submit to the Head of Business for approval
  • Promote the training of the sales team including scheduling dates and measures.

Key Competencies:

Managing People
Intellectually aware of and has a belief in the value of the human asset to current and future business success. Has the skills to draw the best performance from the people you manage and/or interacts with, in a manner that builds relationships and team spirit.

Consumer and Market Focus
Priorities the need to have an understanding of the relevant consumer and local market influences. Possesses an energy and genuine regard for the importance of the customer to the sustainability of the business and the Brand and ensures procedures and attitudes are in place throughout their area of responsibility to deliver excellent levels of service.

Business and Commercial acumen
Effectively analyses and interprets all types of commercial data, in order to accurately diagnose and put in place appropriate solutions to ensure business success and growth. Has the ability to anticipate and act proactively as well as responsively.

Personal Impact
Possesses the personal impact and stature of a professional business person. Has the essential skills to make an impact with a range of people and possess a level of self-awareness that enables them to adapt their style to suit different requirements.

Brand Alignment
Knowledgeable of and aligned to the BMW Brand, acting as trustworthy ambassador in the eyes of the customer, staff and peers. Runs their area of responsibility in a manner that honours the Brand values and supports Brand strategy in all that it does.

Strategic Development and Planning
Has the ability to see the bigger picture and envisage the longer term implications of actions and ideas. Whilst (s)he must focus on maximising the potential of their area of responsibility today, (s)he must also have an eye for opportunity, plan for the future and be able to manage some strategic risks.

Reporting line

The Head of Sales reports to the Head of Business of the dealership

Reporting relationships

The Head of Sales is responsible for the management of all staff in the Sales Department. His / her direct reports are all Sales Executives and administrators.

Relationship with BMW Group Ireland

Manage all aspects of the dealership’s relationship with BMW Group Ireland in relation to Sales activities
As we wish to attract the level of Head of Sales as described above, then we expect to provide a remuneration and a very impressive executive benefits package that will do just that- attract the very best. The successful candidate will benefit from genuine career development opportunities within our expanding and dynamic Motor Retail Group.

If you think you have what it takes to make a difference to our business, we want to hear from you. Please apply online by sending your CV with covering letter

We do not require the assistance of third parties or agencies - Thank You

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