The Joe Duffy Group is Ireland’s leading motor retail group and represents some of the most iconic brands in the motoring world including Porsche, Land Rover, BMW, Audi, Jaguar, Volvo, Volkswagen, Ford, Mazda, MINI and Kia. Employing over 400 staff across 10 locations, the Group is continuing to expand and has won both the Deloitte Best Managed Company and European Business Awards in the past 12 months.
Joining a team of 5 and reporting to the Group Marketing Manager, you will create, implement and drive the marketing strategy for allocated brands within the Joe Duffy Group. The role will have a broad range of disciplines including press, radio, event management, digital and CRM strategies. This is a fast paced and exciting role with world class brands and large scope for further career development.
The successful candidate will be a driven and ambitious individual and must possess first-class organisation and communication skills. Given that this role involves working closely with multiple dealership management teams and manufacturer partner teams a strong team ethic and ability to organise people is essential.
You will hold a degree in a Marketing related discipline and have at least 2 years experience in marketing to include CRM and digital marketing experience. Prior knowledge/interest in the motor industry whilst not essential, would be an advantage.
Specific Tasks and Duties:
Liaising with the Group Marketing Manager to deliver the Marketing strategy for selected brands within the Joe Duffy Group
Working closely with the management teams in your respective dealerships to create quarterly marketing plans and review campaign performances against target
Driving the CRM strategy for your brands and implementing a robust customer contact plan
Driving the digital strategy for your brands including Group website, SEO & SEM campaigns, partner websites and social media
Managing various events throughout the year from planning to execution to post-event analysis
Monthly reporting on Marketing KPIs for your dealerships.
An understanding of and appreciation for CRM marketing techniques and customer interaction
Strong communication skills and the ability to communicate credibly with internal & external partners
Knowledge of Google Advertising (setting up PPC campaigns, Google Analytics, basic understanding of Search Engine Optimisation.)
Ability to work under pressure and to tight deadlines
Highly organized with effective time management skills
Trustworthy - with the ability to work on confidential and business critical projects.
The successful candidate will work with highly professional and motivated colleagues who value and support your contribution.