The All New Audi A7 Sportback lands on Irish Soil

20th | February | 2018

The all- new highly anticipated Audi A7 Sportback arrives in Ireland with prices starting from €78,150 OTR and is available to order from Audi North Dublin and Audi Limerick. The new Audi A7 Sportback is a new style of Gran Turismo, offering systematic digitalisation, a contemporary new design and an optimal space concept for a truly unique driving experience.

Progressive sportiness

The exterior design of the new Audi A7 Sportback emphatically boasts Audi’s new, progressive design concept, which focuses on large surfaces, sharp edges and alternating light and shadows.The Audi A7 Sportback is an athletic sculpture with a long engine hood, long wheelbase and short overhangs. Pronounced contours emphasize the wheels and reference Audi’s quattro DNA.

Stylish minimalism

With even more space to generosity. The contemporary interior design concept of the new Audi A7 Sportback is stylish yet minimal, incorporating sleek, horizontal lines to convey a feeling of airy spaciousness. The centre console is subtly inclined toward the driver to underscore the Gran Turismo’s sporty character. Improved spatial comfort in the rear without sacrificing boot volume.

Cutting-edge automotive technology

The MMI touch response concept with acoustic-haptic feedback offers both a tangible and audible click to confirm activation of a function with a touch of the finger on the interactive display unit. The upper display is used to control the infotainment, while the lower display provides access to the climate control, comfort and convenience functions and text input. Thanks to the logical, flat menu structure, operation is intuitive - similar to that of a smartphone. This cutting –edge automotive technology uses both on board information as well as knowledge from the cloud to process all input. The driver can also control many of the Audi A7 Sportback’s functions on the steering wheel, as well as an optional head-up display projecting information onto the windscreen.